Development of a sustainable banking product

INITIAL SITUATION

- A financial service provider had developed a sustainability strategy and wanted to operationalize it
- The development of a sustainable current account model was identified as a sub-theme

PROCEDURE

- Development of a product concept for a sustainable current account model
- Identification and evaluation of core requirements for a sustainable checking account
- Market research to determine essential components for a sustainable checking account

RESULTS

- Client has an understanding of the core requirements for a sustainable checking account and an overview of the offerings of sustainable checking account models in the competitive environment
- Modular design of a sustainable current account model with 15 components